As the craft beer scene in Vietnam becomes more prominent, a new wave of international names has arrived to stake out a claim in the promising market. BrewDog, Scottish craft beer giant, has officially landed on Vietnamese shores. Represented and imported by Minh Quang Viet Nam, the first shipment of the punk-rock craft beers have swiftly made its way to both BiaCraft and Quan Ut Ut in Saigon, and Minh Quang in Da Nang. “We’ll have more in Saigon Craft and Rehab Station in Saigon. In Hanoi, expect to see it in the Republic, Standing Bar, and Bottle Shop,” informed a Minh Quang representative.
BrewDog and Minh Quang have made the joint decision to introduce BrewDog’s world best-seller, Punk IPA, a harmonious fusion IPA made from New Zealand hops and biscuit malt. Beer enthusiasts can also enjoy BrewDog’s Elvis Juice – an American IPA that is packed with intense citrus notes – and Indie, an accessible pale ale suited for light-drinking. Hold on tight to your glass though, the takeover plan does not stop there. Dead Pony, infamous for beating a lawsuit over its provocative name, will be aboard the second shipment in due course.
BrewDog has recently announced its plan to build breweries in China. If this Asia-Pacific expansion strategy is to escalate, who knows what plan the Scottish brand will have in store for Vietnam. Gary Bett, Minh Quang Vietnam’s founder, has been observant after a decade of working in Vietnam’s brewing industry. “The beer market between 2004 and 2014 grew threefold to overtake the ones in Australia and Thailand.” Although BrewDog is already at a competitive price point at the moment, either importing from an Asian facility or local production itself will drive down the cost even further, making craft beers more affordable to regular Vietnamese drinkers – that’s the big opportunity.