Look Out for Kamereo – A New E-Commerce Site Targeting Small Restaurants in Saigon


Photo courtesy of eGarden.

As Saigon is predicted to become the second fastest growing urban economy in Asia, have you ever wondered what will be the most exciting startup in the coming years? One to watch out for is Kamereo – an e-commerce site targeting small restaurants in Saigon to help them buy retail quantities of ingredients from farms and other suppliers.

This is the second venture by Taku Tanaka, former COO of Pizza 4P’s. After successfully running restaurant chains in Asia, Tanaka realised that for small F&B businesses, buying small amounts of ingredients directly from farms is costly and time consuming. Kamereo is said to remove the hurdle of underdeveloped logistics and make premium products available at wholesale prices to businesses with limited buying power. They aim to become the middleman between restaurants and suppliers. With a standardised order form, all parties can track items, quantities, and delivery times. In other words, making everything centralised.

Taku Tanaka pictured at a conference. Photo supplied by Taku Tanaka.

Photo courtesy of eGarden.

Named after a chameleon, Kamereo seeks to be as versatile in providing for many different restaurants, hotels, and coffee shops in Saigon. “In the future we will have warehouses and vehicles,” reveals Tanaka of their plans to deliver the products themselves. After the website goes into operation, a mobile app will also be launched. For now, Kamereo only caters to Saigon’s businesses, but will expand to Hanoi in early 2019.

“With Kamereo, I hope that restaurateurs can finally focus on their customers instead of worrying about the supply chain. F&B workers bring many happy moments to people, but logistics is not their strong suit,” says Tanaka. “With Kamereo taking care of that part, restaurants can focus on maximising their profits.”

For a startup in its infancy, Kamereo has got an impressive path charted ahead. Whether they will achieve the logistic breakthrough much needed for the F&B industry in Vietnam, we shall wait and see.



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